MOD Lighting
MOD Lighting
I redesigned MOD Lighting’s website, transitioning from Shopify to a headless solution with a sleek, luxury design in black, white, and gold. Collaborative wireframing and interactive features enhanced the user experience, driving over $1M in sales last year.
Research
Research
To kick off the project, I analyzed MOD Lighting's previous Shopify website and identified the essential components for a large-scale e-commerce site. This included pages like Home, PLP, PDP, Cart, and FAQs, as well as features such as product filtering, delivery information, and detailed product specifications (e.g., light temperature, quantity). I also explored their branding, reviewing their fonts and visual style to align the design with their identity.
To kick off the project, I analyzed MOD Lighting's previous Shopify website and identified the essential components for a large-scale e-commerce site. This included pages like Home, PLP, PDP, Cart, and FAQs, as well as features such as product filtering, delivery information, and detailed product specifications (e.g., light temperature, quantity). I also explored their branding, reviewing their fonts and visual style to align the design with their identity.
Research
To kick off the project, I analyzed MOD Lighting's previous Shopify website and identified the essential components for a large-scale e-commerce site. This included pages like Home, PLP, PDP, Cart, and FAQs, as well as features such as product filtering, delivery information, and detailed product specifications (e.g., light temperature, quantity). I also explored their branding, reviewing their fonts and visual style to align the design with their identity.
Wireframes
Wireframes
I created multiple wireframe iterations, collaborating closely with the client to refine the layout. After thorough discussions and revisions, we finalized the structure that is now live, ensuring both functionality and elegance.
I created multiple wireframe iterations, collaborating closely with the client to refine the layout. After thorough discussions and revisions, we finalized the structure that is now live, ensuring both functionality and elegance.
Wireframes
I created multiple wireframe iterations, collaborating closely with the client to refine the layout. After thorough discussions and revisions, we finalized the structure that is now live, ensuring both functionality and elegance.
Design
Design
Guided by MOD Lighting's brand book, I crafted a sleek, luxurious design using black, white, and gold. Playfair Display was chosen for headings and Lato for body text to balance sophistication and readability. The design emphasized high-end aesthetics with interactive elements like hover effects and sliding banners to enhance user engagement.
Guided by MOD Lighting's brand book, I crafted a sleek, luxurious design using black, white, and gold. Playfair Display was chosen for headings and Lato for body text to balance sophistication and readability. The design emphasized high-end aesthetics with interactive elements like hover effects and sliding banners to enhance user engagement.
Design
Guided by MOD Lighting's brand book, I crafted a sleek, luxurious design using black, white, and gold. Playfair Display was chosen for headings and Lato for body text to balance sophistication and readability. The design emphasized high-end aesthetics with interactive elements like hover effects and sliding banners to enhance user engagement.
A/B Testing
A/B Testing
Post-launch, the client conducted A/B testing to optimize performance and sales. This included trust-building B2B logo banners, custom search banners, experimental landing pages, a 3D light color viewer, and testing a side cart versus a full-page cart. These refinements contributed to over $1 million in sales last year.
Post-launch, the client conducted A/B testing to optimize performance and sales. This included trust-building B2B logo banners, custom search banners, experimental landing pages, a 3D light color viewer, and testing a side cart versus a full-page cart. These refinements contributed to over $1 million in sales last year.
A/B Testing
Post-launch, the client conducted A/B testing to optimize performance and sales. This included trust-building B2B logo banners, custom search banners, experimental landing pages, a 3D light color viewer, and testing a side cart versus a full-page cart. These refinements contributed to over $1 million in sales last year.
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©2024 DAOLIN AJETI
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©2024 DAOLIN AJETI
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